Natalie James business makeup artist banner
Natalie James business makeup artist personal shopping Liberty banner
Natalie James business makeup artist personal makeup shopping at Liberty banner
Intelligent makeup advice for successful women

In business, first impressions count. And deciphering what makeup to wear for work can be a challenge. Whether you work in the City, are a GP or run your own business, making the effort and striking the right balance is absolutely key, but the sheer volume of beauty and grooming products available make it difficult to know which products are best for us.

I set up my business six years ago, determined to help as many women as possible discover the power of strategic business makeup; makeup which takes into account a woman’s role, the industry she works in and her lifestyle.

For me, ‘subtle makeup is the new power dressing’.

Why? Because light but well applied makeup can give us the appearance of ten hours sleep when we’ve only had two. It can empower us to reach further, it imbues inner vitality and most importantly, can help us to leave a fantastic first impression.

Are you ready for your #gameface?