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Intelligent makeup advice for successful women

In business first impressions count, but knowing what makeup to wear for work can be a challenge. Whether you work in the City, are a GP or run your own business, striking the right balance is absolutely key and is an often an overlooked but integral part of our personal brand.

I set up my business six years ago with the intention of helping as many women as possible to discover the power of strategic business makeup; makeup which takes into account a woman’s role, the industry she works in and her lifestyle.

As equality and femininity in the workplace gain strength, so too do our strategic makeup choices. After all, subtle makeup is the new power dressing. It can give us the appearance of ten hours sleep when we’ve only had two. It can empower, imbue inner vitality and most importantly, leave a fantastic first impression.

Are you ready for your #gameface?